Digital marketing can take many shapes and forms. From websites, content, social, referral banners and paid ads in search engines; the different channels are almost endless. Whilst there are so many options not all channels are suited to all brands and budgets.

Digital Marketing Plan

Amy & Jo can work with you to develop a comprehensive digital marketing strategy and plan for your business. There needs to be structure and order in place so you know where to invest your time and energy. You need to be strategic where your energy goes and digital marketing has many cost effective channels.

Pay Per Click

Pay Per Click (or PPC) campaigns can be implemented across a range of platforms like Google AdWords, Facebook, Instagram, Google Remarketing, Bing ads and banner ads (to name a few). This mode of advertising can be really cost effective and delivers completely transparent analytics.

Email Marketing

EDM speaks directly to subscribers of your database (no spamming happens here!) and is a fantastic way to stay top of mind with people already exposed to your brand.

Search Engine Optimisation

SEO is an on-going part of every digital marketing plan as pretty much everything else revolves around your website. Learn more about what is involved here.

Content Marketing

Content marketing is closely related to your search engine optimisation strategy. The more relevant content you add for your users, the better it is in Google’s eyes.

Social Media Management

Social is ever growing as a critical part of most digital marketing plans.

In-house or Outsource?

Many small businesses don’t have the internal resources to do everything. Let’s face it, so many small businesses start off with just one person! Amy & Jo can help you to get the best results for your budget and goals.

Once the initial digital plan has been formed we can work with you to determine who does what. If you have the capacity to manage the marketing but need some training, that is no problem. If you would like to outsource the management, that is totally fine too! Amy & Jo is flexible to work with businesses in a way that suits them.