Search engine optimisation (called SEO for short) is an ongoing and fairly involved process that is focused on getting your website to rank well in search engines. Unfortunately you cannot build a website and it will automatically rank 1st. Search engine optimisation is far more complicated and competitive than that.

When someone does a search, there are over 200 factors that Google checks to determine which results to deliver. SEO Land demonstrate this comprehensive list of factors through their Periodic Table of SEO Success Factors. All of these aspects combined; work to deliver the most relevant results for what you have searched.

New Website Search Engine Optimisation

It is critical that you consider SEO for any new or existing website you own. Without it, there is a fair chance your online presence is not where you would like it to be.

Amy & Jo has extensive experience with SEO and can assist with your project. Search engine optimisation strategies are usually closely tied to your content marketing strategy. Content needs to align with keywords that you wish to rank for. There are also associated on-page SEO factors that need to be considered.

Research around popular and potential keywords will be done for your project. Average search volumes will be determined to provide you with the information you need to decide what you want your website to focus on.

Ongoing SEO Support

Unfortunately, websites will not perform well if you set and forget. Once you launch a website you need to keep working to make the site as relevant for your users as possible. Amy & Jo can work with you to develop an ongoing SEO support plan tied in with your content marketing strategy.

Should you wish to have an SEO audit done on your website or have an ongoing support plan formulated, please get in touch with Amy & Jo.